From September 12 to 15, Hall D of Messe Wien will be transformed into a center of art: viennacontemporary will once again present a diverse selection of national and international artists. In addition to the established exhibitions, this year the fair is exclusively presenting the new CONTEXT section, curated by Pernilla Holmes.

This fall, <a href="https://www.viennacontemporary.at/de" target="_blank" rel="noopener">viennacontemporary</a> opens its doors for the 10th time. In keeping with its anniversary, the coveted art fair will take place this time at Messe Wien, Hall D. Austria's leading fair for contemporary art with over 100 galleries from 22 countries is known for its unique focus on the up-and-coming scenes of Central and Eastern Europe, curated special shows and its dense supporting program with guided tours, talks and top-class events. For the tenth year in a row, the art fair invites thousands of professionals, artists, collectors and art enthusiasts to international encounters to experience the rich diversity of contemporary art.&nbsp;

<h3>Francesca Gavin takes over the role of Artistic Director&nbsp;</h3>

 In addition to the new location, viennacontemporary also welcomes a new artistic director. <a href="https://www.theguardian.com/profile/francescagavin" target="_blank" rel="noopener">Francesca Gavin</a> is a long-time journalist and sought-after curator and brings a breath of fresh air and passion to Vienna's art scene. With over 10 years of experience and major international exhibitions such as &ldquo;The New Psychedelica&rdquo; in Eindhoven, &ldquo;E-Vapor-8&rdquo; in New York and &ldquo;The Dark Cube&rdquo; at the Palais de Tokyo, Paris, she has also been artistic director of viennacontemporary since last year.&nbsp;

 In an exclusive interview in the current <a href="https://www.lofficiel.at/en/fashion/l-officiel-austria-autumn-2024-presents-the-haute-couture-issue" target="_blank" rel="noopener">fall issue</a> of L'Officiel Austria, Francesca Gavin talks about the expectations of the art fair as follows:&nbsp;

<blockquote>
 We are not trying to imitate Basel or Frieze; our fair is more inviting and still has a high standard. Many of our galleries are among the best in the world. We offer a more intimate and accessible atmosphere. Fairs are great places to discover art, especially if you feel a little unsure about visiting galleries and want to learn more. I've learned a lot from visiting art fairs over the years.
</blockquote>

<h3>Focus on current topics and young talents</h3>
With special programs such as <a href="https://www.viennacontemporary.at/de/programm/vct-statement-energy/" target="_blank" rel="noopener">STATEMENT</a>, which this year is dedicated to the important topic of ENERGY; <a href="https://www.viennacontemporary.at/de/programm-2024/context/" target="_blank" rel="noopener">CONTEXT</a>, which gives overlooked artists of the late 20th century the attention they deserve; and <a href="https://www.viennacontemporary.at/de/programm/zone/" target="_blank" rel="noopener">ZONE1</a>, which promotes young artists with a strong connection to Austria internationally, the fair brings the contemporary art world into a dialogue with current socio-political issues. Together with numerous parallel art festivals and important exhibition openings in Vienna's leading cultural institutions, viennacontemporary makes Vienna the center of the international art scene in September.
You can browse through the detailed program <a href="https://www.viennacontemporary.at/de/programm/" target="_blank" rel="noopener">here</a>.

viennacontemporary: Vienna's annual art fair celebrates its anniversary

Tags

Recommended posts for you

Fashion Week

A Journey Through Time: Valentino Spring-Summer 2025

Fashion Week

The Art of the Unexpected: Balenciaga Spring-Summer 2025

Fashion

Mastering Personal Branding Through Style: Insights from Sofia Shved

Travel & Gourmet

The WILD by Interni:

Art & Culture

The Design District in Hofburg: A journey Into The World of Beautiful Things

Art & Culture

Unleash your creative ideas at Imagine Photostudio in Vienna

Travel & Gourmet

Slow Food: Savoring in Style, Not Speed

Fashion

Jisoo As The Face Of The New Lady Dior Campaign