"Instant Wonder" is the name of the 27 shops around the world, the latest being in Zurich. Here, the starting point is a reinterpretation of what the perfect shopping experience can be. 

The customer is to be fully immersed in the world of <a href="https://www.lofficiel.at/en/Jewellery-and-Watches/swarovski-enchants-with-timeless-classics">Swarovski</a> here. New impressions, sounds, textures and cut and uncut crystals create an experience that enchants guests and at the same time invites them to look for that certain something more.&nbsp;

Creative Director Giovanna Engelbert tells us, &quot;In designing the Zurich flagship store, we wanted to create that sense of wonder, feeling and discovery that Daniel Swarovski wanted to convey with every crystal over 125 years ago.&quot;

The Swarovski Flagship Store in Zurich shines on three floors. There are three main areas: Ground floor - full of life in bold, inviting pink. Basement - crystal and nature meet here in the midst of a green landscape. And first floor - this is where the flagship store&#39;s boutique is located, resplendent in sunshine yellow.

swarovski-zurich.jpg

The store on the ground floor draws its inspiration directly from its predecessors, the Instant Wonder stores. It is characterised by the many different products. The Crystal Experts on this floor offer advice on styling and home <a href="https://www.lofficiel.at/en/categories/accessoires">accessories</a> in a luxurious yet modern space designed to create the impression of an oversized, glittering jewellery box. Basement - Crystal, and nature meet amidst a verdant landscape. As visitors make their way to the basement, they are transported to a crystal library, which depicts nature as the origin of crystal in leafy green. This is the store&#39;s vault where treasures are kept. The walls are covered with raw crystal sculptures that invite you to touch and discover them with their wide colour spectrum. On this floor, numerous products and experiences are waiting to be discovered. These include the area with special lenses in the middle of the room, which allows visitors to explore the raw materials and Swarovski products in detail.

The Swarovski Store in Zurich is also the first offering from the Creators Lab in a physical retail location. The Creators Lab represents the next step in Swarovski&#39;s Crystal Lifestyle. Products from the collaborative platform with global cult brands such as F.A.O. are currently available exclusively online and in the Zurich store. Therefore, the pieces are only offered in extremely limited editions. Schwarz, Judith Leiber, <a href="https://www.lofficiel.at/en/fashion/shoe-designer-amina-muaddi-presents-collection-with-wolford">Amina Muaddi</a> and more. Visitors to the Zurich store will be able to discover the Creators Lab pieces on-site - before the official market launch in November 2021.

Cocktail Opening Night for the new Flagship Store in Zurich

Glittering Zurich: Swarovski shows its new flagship store

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