In the digital age, an increasing number of people regularly wear glasses. Although now, we tend to think of them as fashion statements and as a way of self-expression more than just medical devices. 

The sunglasses one wears say a lot about one&#39;s personality. Since eyewear is frequently the first thing people notice about you when meeting, it must have a great look. That is why high-end designer eyeglasses are gaining popularity, or as someone said: &quot;Sunglasses are like eyeshadow, they make everything look younger and prettier.&quot;&nbsp;

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The label &quot;designer&quot; often implies that it is just about the frame&#39;s look. However, the advantages that designer eyeglasses provide include much more. One of the most significant benefits of luxury designer eyewear is its reliable design and excellent durability compared to other non-branded glasses you can purchase online or otherwise. Moreover, designer frames carry a warranty and reputation that you don&#39;t get from imitation or no-brand eyewear. Finally, the history and credibility of the brand emphasize the wearer&#39;s status letting one express their personality and serving as a confidence booster.&nbsp;

MOSCOT, the heritage New York City eyewear institution and one of the world&#39;s top luxury eyewear brands, unveils its new classiconic℠ designs in a vivid campaign centred on the austere quirkiness and humble humor of the brand. MOSCOT company, headed by the Moscot family, is a&nbsp;business of five generations offering high-end quality eyewear, presenting classic designs and iconic status. This is where the term classiconic℠ stems, initially invented by 4th generation Moscot and current CEO Dr Harvey Moscot.

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The MOSCOT optical roots were planted in America by family patriarch Hyman Moscot, who set off for New York from Eastern Europe via Ellis Island, where he arrived in 1899. He began selling ready-made eyeglasses from a pushcart on Orchard Street in Manhattan&#39;s Lower East Side neighborhood. By 1915, Hyman opened the family&#39;s first retail shop, MOSCOT&#39;s, at 94 Rivington Street. It&#39;s been 107 years, and the company has five generations of Moscots behind the counter. Today, over a century later, MOSCOT is a New York City institution renowned worldwide for its iconic and timeless eyewear.

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The new Fall-Winter 2022 selection is a collection selection of unique frames that know no place nor time but that transcend cultures, peoples, and places. MOSCOT&#39;s campaign juxtaposes formal wear and &#39;60s-inspired eyewear with spiraling motifs on a black and white set, capturing the spirit of the sixties and passing on its ethos of self-expression and counterculture.

Starting from September 13th, 2022 the new Fall-Winter 2022&nbsp;collection will be&nbsp;available exclusively on&nbsp;<a href="https://moscot.com/" target="_blank">moscot.com</a>, in MOSCOT Shops, and at selected opticians.

&nbsp;

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Chief Design Officer and 5th Generation Zack Moscot shares:

"New York's fashion and style is a reflection and celebration of one's self..."

With that in mind, the new Fall-Winter 2022 collection not only highlights your status but also invites you to discover your inner self - the self of self-expression, a self that knows no time nor place but a self of confidence, a self of artistry, a self of individuality.&nbsp;

Sixties-Inspired: The amazing Eyewear Collection by MOSCOT

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