Jewellery & Watches

L’Officiel x My Diamond Ring by Schullin Influencer Event

This summer, L’Officiel Austria brought to life its first, innovative digital media concept in partnership with My Diamond Ring by Schullin – The Influencer Event.
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What do diamond engagement rings, five beautiful women, the Presidential Suite at the Ritz Carlton Vienna, two make up and hair artists from MUD Cosmetics (Instagram:@mudstudiovienna ) and renowned portrait photographer Sofya Svetlaya (; Instagram: @sofysvetlaya ) have in common? L’Officiel Austria, of course.


Copyrights: @lofficielaustria / Sofya Svetlaya

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Model & Entrepreneur, Ivana Ho

Because every innovation begins with a background story, lets start with that of My Diamond Ring by Schullin, an online business born from the mind of Oriane Schullin, who although being married to a jeweler, admitted a couple years after the wedding that she was not happy with her engagement ring.  In order to assist men, woman and couples to find the perfect engagement jewel for the desired budget, she decided to create My Diamond Ring, an interactive website unique in Europe, that allows you to configure the perfect ring – inclusive of setting, band, material, stone size, clarity, colour, quality, purity and, by way of a calibration technique, even allows men to find out the ring size of their beloved by simply placing any ring of hers on the screen of your smart phone! But that’s not all. Intuitive software allows users to answer simple questions about their beloved as part of a short quiz, in order to be suggested a number of designs that best fit to her personality. 

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1. Owner of Boutique UpSters, Julia Matic; 2. Austria's No.1 YouTuber, Joanna Zhou

As our rising star of the influencer world and girl next door Leonie Sarah discovered ( the site had hit a home run: the design of the ring it suggested for her personality matched perfectly with that of the engagement ring she recently received from her husband to be!

Our influencers arrived by appointment and were immediately put into hair and make up, after which they were able, one by one, to discover each of the 70 Rings on location and pick their favourites for their shoot. In between takes, they were able to enjoy in-suite catering and champagne courtesy of the Ritz Carlton, Vienna (Instagram: @ritzcarltonvienna;


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Influencer Leonie Sarah

Model, entrepreneur and Dots Group’s first lady Ivana Ho (Instagram: @ivana_ho; was photographed in a flurry of yellow silk and organza, demurely posing in the suite’s master bedroom. Joanna Zhou, the largest female You Tuber in Austria and founder of the You Tube Channels Maqaroon and Cute Life Hacks (Instagram:@maqaroon; & stacked numerous rings at once for her Boss Girl interpretation in the suite’s living room. The crowning finale was staged by our beauties Armine Gazaryan Usikova  (Instagram: @lovelygirlarmin ; youtube: and Julia Matic in a show of double trouble (Instagram: @maticjulia ; owner of Boutique UpSters Währingerstrasse 128, Vienna) within the marble interior of the Suite’s bathroom.  Together, the images reached over 300,00 people on Instagram and accumulated over 10.000 likes.

Stay tuned for Part Two…


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