Sportmax Book Launch - Sportmax 50th Anniversary

Edric Yi Guo is the CEO of Univest Securities, a distinguished independent investment bank that has been a registered member of FINRA and the SEC since 1994. With a proven track record in the finance and investment banking sectors, Edric has successfully led over $1.7 billion in transactions, including IPOs, SPACs, and mergers & acquisitions.

With Luciano gracing the cover of the Spring/Summer issue of L'Officiel Hommes Austria, it represents versatility and musical vision like no other. With streaming records, as a trailblazer and trendsetter, Luciano has catapulted himself to the top of the German-speaking music scene through talent, discipline, and a unique sense for innovation. Luciano embodies both the spirit of the times and the future. In the interview, the rapper also reveals a more personal side.

Sebastian Th. Brune is a photographer and creative producer with a deep-rooted connection to sports, culture, and urban aesthetics. For L’Officiel Hommes Austria, he shot the latest Spring/Summer cover. In this interview, he talks about discipline, defining turning points, and why basketball, hip-hop, and creativity are inseparable in his world.

East London-born Creative Director Rakeem blends fashion, sport, and street culture into powerful, people-first storytelling. From Nike to John Lewis, his work is rooted in real life, driven by emotion, and shaped by a love for community, identity, and style. Now moving into film and editorial, he’s on a mission to make beauty feel human.

Mohammad Jafari lives a story as captivating as his art. As a child, he fled Iran with his mother and found in  photography a way to capture not just light but the soul of his subjects.

Art Austria is more than just an exhibition; it is a true celebration of high art, which annually occupies a place of honour in Austria's cultural calendar.