Business & Tech

Fashion´s digital transformation from off- to online

Some apparel, fashion, and luxury companies won’t survive the current crisis, others will emerge better positioned for the future. Much will depend on their flexibility and readiness for a digital transformation of their business models.
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Business & Tech

Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.