Business & Tech

Bally Peak Outlook Foundation announces new expedition

The bond with the mountain world is deeply rooted in the DNA of the Swiss luxury market. To express this bond, the label is committing itself to further ambitious nature conservation initiatives to preserve the mountain world and is renewing its commitment to support the Himalayan peaks with a series of expeditions over the next two years.
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BALLY's commitment remains overwhelming: it is committed to rehabilitating the 8,000-meter Himalayan mountains and Mount Fuji in Japan. On top of that, new sustainable hiking trails are to be built to reach the summit of Kilimanjaro in Tanzania.

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One year after the establishment of the Bally Peak Outlook Foundation, Bally introduced its extensive initiative program Bally Peak Outlook

The program began in 2019 with the cleanup of Mount Everest from base camp to the summit. Led by environmental activist and climber Dawa Steven Sherpa, the team successfully removed two tons of waste, with more than half collected in the infamous "death zone. 

With the help of Dawa Steven Sharpa and his team, Bally is planning further clean-ups of the mountains in the region, such as Kanchenjunga (8,586m), Lhotse (8,516m), Makalu (8,481m), ChoOyu (8,188m), Dhaulagiril (8,167m), Manaslu (8,156m) and Annapurnal (8,091m) by 2022.

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"BALLY is doing crucial work to enable passionate alpinists like me to realize our dream projects for the protection of the mountains and to raise awareness. The mountains have preserved our ancestors and our culture and have given us a livelihood - it is time for us to defend our fragile environment". - Dawa Steven Sherpa

Bally Peak Outlook 2020

With this extraordinary project, the Swiss luxury brand is focusing on raising awareness of the problems that plague the breathtaking mountain worlds. For this reason, it is conducting a special campaign together with National Geographic: "Everest, the roof of the world".

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Bally Peak Outlook Capsule

An exclusive Bally Peak Outlook Capsule Collection will be available in November 2020. 100% of the net proceeds will go to future conservation projects. The idea behind the new collection is to encourage its customers to join in.

Pictures: PR

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