A fashion label called RANRA, 'hidden people' and how to think fashion circularly

When you think of "male archetypes," fashion doesn't necessarily come to mind. But this is exactly what the two designers Luke Stevens and Arnar Mār Jónsson have taken as their model and linked it to sustainable goals. L'Officiel Austria interviewed the "Sustainability Award by Zalando" winners on the day of their triumph at Copenhagen Fashion Week.