Louis Vuitton is pleased to introduce a new campaign showcasing the House’s ”New Classics” bags, as presented by three of its ambassadors: Emma Stone, Alicia Vikander and Léa Seydoux. Featuring three women at the forefront of their art, this new campaign is a bright, energetic reminder of the powerful relationship that the House can create between unique individuals and their bags. As women of today with strength and attitude, Emma Stone, Alicia Vikander and Léa Seydoux perfectly represent the spirit of the Capucines, Twist and Dauphine bags, whose style and design echo the energy inherent in contemporary lifestyles.
Photographed by Craig McDean and styled by Marie-Amélie Sauvé, this new campaign exudes a fresh and cool spirit, at once timeless yet relevant to the moment. Actresses Emma Stone, Alicia Vikander and Léa Seydoux bring their own unique personality to each image, the blank background acting as the canvas for their own attitude and connection with their chosen bag.
Emma Stone carries the Capucines, a classic bag whose simple lines speak a universal language through its streamlined geometry and supple finish that bridges classicism and lightness, making it a perfect companion for the modern sophisticate. Alicia Vikander showcases the Twist, with its playful yet powerful image, combining a sliding chain strap and clever twisting Louis Vuitton logo clasp. Léa Seydoux has chosen the Dauphine, a modern take on the House’s 1976 Monogram classic with a mix of Monogram canvas and rich leather highlighting a circular LV logo buckle. The print campaign, appearing in international May issues, will be joined by a series of fun, lively digital films, also featuring Emma Stone, Alicia Vikander and Léa Seydoux, with the City Steamer bag joining the Capucines, Twist and Dauphine.