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Mytheresa x Valentino

The online platform and the fashion house launched an exclusive "VRING" bag today, accompanied by a campaign that completely blends the physical and digital levels.
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The sphere of cooperation between online platforms and designers has expanded: the luxury online retailer Mytheresa has partnered with Valentino Garavani, the result was launched today. The exclusive buffalo leather "VRING" bag designed by Valentino's creative director Pierpaolo Piccioli comes in cream, pink and light blue. It is adorned by the logo monogram of the Italian brand in gold, as well as a red pendant.

So wonderfully timeless the bag itself, so futuristic the corresponding campaign, developed by the British artist Thomas Webb. The three-part concept includes a pop-up in Munich's Mytheresa store, a digital campaign and finally an intimate dinner on June 10, 2019 during Art Basel. In the latter, guests will be able to experience Webb's interactive "Infinity Mirror" installation up close.

The second element, the digital campaign, completes today's launch of the bag. The video provides an insight into a world that may soon become reality. We see a young woman, the model Daberechi Ukoha-Kalu, who moves naturally with her augmented reality through her everyday life - and orders the exclusive "VRING", which she soon holds in her hands.

Watch the campaign video here:

Mytheresa x Valentino

The exclusive "VRING" bag by Valentino Garavani is available from Mytheresa.

mytheresa.com

 



Image & Video Credits:
ZVG

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