Fashion

Moncler is open to crazy ideas

Will Smith, a two-time Academy Award® nominated actor, took part in the first fashion campaign during his career.

Will Smith is known as the entertaining character of the Hollywood world, but one aspect of him that we've never seen is surfaced with his new project. The successful actor has become the face of Moncler's new advertising campaign, which has made a name for itself with its campaigns and projects.

Photographed by fashion photographer Tim Walker, Moncler's new campaign, based on the idea of revealing the genius within us, takes place in an advertising campaign called Genius Born is Crazy. Stating that crazy ideas should be encouraged so that access to insight will be easy, Moncler advises everyone to be crazy.

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