When Amina Muaddi launched her shoe label on Instagram , the first collection was sold out in one day. Against all odds, as she had previously considered a very expensive agency to announce the launch of her brand to the press. Since then, the Armenian-Jordanian designer has been able to build a very personal and direct relationship with her clientele through social media like no other. Even Rihanna, Kendall Jenner and Dua Lipa are fans.
Amina Muaddi's signature style? The stiletto with flared base. In English better known as the kickflare throughout . Hard to describe in words, you have to see the heel to understand. You can recognize a few Muaddis from miles away in the street. Instagram has been under the spell of this geometric maverick for a while now. This is evident from the 81,200 followers on the instagram account of the brand and another 225,000 on her personal account.
Before the birth of her brand, Amina was already a habit during fashion weeks. She was often spotted alongside the Italian influencers Gilda Ambrosio and Giorgia Tordini , the duo behind The Attico . With her cute appearance, playful style and firm dose of attitude, she often made the lists of best dressed influencers .
And while we are still talking about aesthetics, her sense of style is clearly expressed in the design of a perfect harmony between form, color and material. She describes the style of her shoes as sassy . We still add playful, flamboyant and a bit dramatic.