Since its announcement, Kim Kardashian West's newest project divides the Internet. Known as Kimono, this new underwear brand has the distinction of being available in all sizes, from XXS to 4XL, and offering a wide range of 9 nude shades to adapt to all skin tones. An honorable bias since the starlet admits to want to "showcase the shapes and curves of women" , without exception. It was on his personal Instagram account that the first images of the campaign, made by the artist Vanessa Beecroft, were disclosed. Panties, bonnets, jumpsuits and asymmetrical shorts are among the highlights. As for the name of this new range, it can at first surprise: Kimono. There is no reference here to the traditional Japanese costume, but only a wink, not so subtle, to his first name.
Only here, is not Rihanna who wants. Our international Kim is not unanimous with this ambitious project. First point criticized: this famous campaign. While she wants to celebrate all the morphologies, no large-size mannequin appears alongside the reality TV star. But the most virulent criticism comes from those who accuse the young woman of cultural appropriation. Indeed, the name of "Kimono" struck many Japanese, since it is a garment loaded with a rich cultural history. But the underwear sheath developed by Kim Kardashian are far from the Japanese aesthetics. Originally, the kimono wraps the one who wears it so as not to be exposed, the reverse function of the underwear presented by the thirty-something.
For the moment, Kim Kardashian West has not yet responded to the strong reactions that her announcement has generated. However, its range should be quickly marketed, with an official launch planned next month. Case to follow.