Gigi Hadid and Irina Shayk starring in new Burberry campaign

Launched worldwide on Wednesday (21.08), the new Burberry campaign shows the classic alongside the more laid-back by calling not just one but two photographers, Nick Knight and Danko Steiner , to film. “This campaign explores the many facets of British culture and how they coexist. Together, Danko and Nick celebrate the importance of self-expression and identity through their own distinctive lenses, ”explains Riccardo Tisci .

Inspired by the theme of Burberry's collection, Steiner took models to the beach. “It was Riccardo who had the brilliant idea of filming the seaside collection. The result is that these classic Burberry silhouettes end up being framed by water, ”he says. “While the ocean is a lasting and beautiful setting for photography, we wanted the sea to play a larger role in images - water is the source of change and discovery. We wanted our incredible cast to interact with the idea of engaging with a powerful and natural force. I always believed that the seas and oceans unite us. "

For Knight's campaign, he looked at the "raw and unpolished energy of youth," featuring models holding video recorders and surrounded by security screens. “This reflects the many different points of view that are available to everyone through social media. It seems like our whole life is screen-based now, with images available on every surface around us - from our phones and laptops to digital billboards, ”he says.