Art & Culture

Bella Hadid, Gigi Hadid, Kaia Gerber ... The book is up to date.

Thanks to Bella Hadid, Gigi Hadid and Kaia Gerber, the book is not about to turn the page.
Reading time 2 minutes

There had been Olympia LeTan's book-shaped minaudière, the "lire c'est sexy" t-shirts and the Instagram influencers taking pictures of Parisian booksellers, like Jeanne Damas . Now, it is the models who take out a book in their hand as an it bag.

Bella and Gigi Hadid appeared in the street with books that could serve as paparrazades. Gigi was seen with the existentialist classic Camus Stranger . And Bella instagrammed Stephen King's novel The Outsider , on a first-class flight, next to a cherry-print Louis Vuitton x Takashi Murakami bag, a Dior monogrammed clutch, and a water bottle. While Kaia Gerber posted on the same social network in a library, the arms loaded with printed volumes. The precursor? Britney Spears , who in 2018 showed herself with a copy of Candide in her arms. A cable crackage similar to that of the shaved head?

Could this be a way of proving that models are not the idiots that some imagine. And that one can take care of his plastic while cultivating his mind. Or a way to signal to the world that millennials do not spend their time in social parties or on social networks. The trend is similar to that of the hashtag #bookstagram, which consists in taking its stacks of pictures and posting them on Instagram. If they are vintage and adorned with photos or chic graphics, it's even better. But the movement is more global, ranging from the book club to the publication of a book when it is not our first job. Emma Watson, the intellectual of Hollywood, has launched a feminist reading club named "Our Shared Shelf" while Barack Obama regularly shares his reading lists. Bloggers publish novels - from Enjoy Phoenix to Caroline Receveur - and the You series on Neflix has highlighted a bookstore anti-hero, sexy and serial killer. Because yes in 2019, to be passionate about books, these objects of a bygone past, without Snapchat and without television, it's hot, but it's still a little creepy for pop culture ...

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