Dior launches capsule collection inspired by Chinese New Year
To celebrate the Chinese New Year, Maria Grazia Chiuri reinterpreted a famous and iconic Dior fabric: toile de Jouy, who in 1947 decorated the Colifichets boutique in Paris. In this emblematic fabric, which has become a Dior code, the red hydrangeas evoke the passion of its founder for a color he described as "the color of life", and in turn paying homage to his fascination for flowers, beauty that he the women themselves. For Monsieur Dior, femininity was delicate, exquisite and to be celebrated.
Symbols of grace, gratitude, and prosperity, these hydrangeas also reconnect with the superstitious spirit of the founding couturier, a man who has never been without his lucky charms, some of which were flowers. The result is a series of unique, poetically symbolic pieces at the center of the 2019 Dior Cruise collection.
