Beauty brands – especially startups – realize that just having eco-friendly packaging or “clean” ingredients is not enough. Reusing new raw materials really brings this industry deeper into the two words &quot;sustainable&quot;.

Upcycling and initial moves

&ldquo;<a href="https://www.lofficiel.at/en/fashion/chloe-bets-on-upcycling-for-spring-summer-2022">Upcycling</a>&rdquo; - reuse of waste and by-products - is a popular activity in the fashion industry and increasingly in the <a href="https://www.lofficiel.at/en/categories/beauty">beauty</a> sector. Specifically, there have been a number of indie brands or beauty start-ups that have achieved initial success in using recycled materials to develop new products. In 2020, perfume brand St. Rose has launched a fragrance line called &quot;Vigilante&quot;. This is a combination of used materials such as wood from Morrocan or pre-pressed rose petals. Most of them are materials that will be thrown away but with a combination of St. Rose, the Vigilante fragrance was able to advance to the final round and win <a href="https://www.lofficiel.at/en/categories/beauty">Fragrance</a> of the Year at the Fragrance Foundation Indie Awards. In the words of the founder of St. Rose, this is an award that shows that we can still create premium value without wasting it.

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Although upcycling is still a new concept and there is not much data in the recycled beauty segment, the market is still seeing more successful cases for mass product lines. The facial cleanser that regenerates the skin&#39;s energy from the Circumference brand has become one of the favorite choices of European and American women. Or the Apple-based makeup remover of the Farmacy brand has sold more than 9,000 products, earning $500,000 in sales within the first 30 days at Sephora.

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Difficulties still exist

As the saying goes, &quot;all beginnings are difficult&quot;, especially for those who have a &quot;pioneering&quot; role, new beginnings will all face certain limitations and difficulties. For upcycling brands, it&#39;s sourcing and technology investment. The fashion industry can recycle used clothes and accessories to make new products, but the beauty industry is not so easy. To follow this model, food industry wastes are the main and potential source of raw materials.

However, because this idea is so new, most of the brands entering this world have to mobilize themselves to find partners to supply their ingredients when the network of relationships between the food industry and the beauty industry has not yet fully developed. If you still have to pay to buy those waste materials, the cost problem of the brands still cannot be solved. Not only that, the preparation of these special raw materials also requires careful investment in technology, production lines and research teams to meet the strict regulations of the international market. Regardless of the concept, the success formula of beauty brands is only one. They need to work hard to ensure they provide quality products that are aesthetically pleasing, meet what consumers want, and don&#39;t cause any adverse reactions.

The future of Upcycled Beauty

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Although this segment is still facing many obstacles, especially the problem of balancing costs for long-term development, experts still believe in the vitality of this trend. Because the market has shown positive signs of consumer support. At the same time, with the premise of the trend of &quot;<a href="https://www.lofficiel.at/en/beauty/naturkosmetik-muenchen-studio-in-hamburg">clean cosmetics</a>&quot; going ahead as proof, sustainable directions have become an important strategy on the balance of development of the industry in the future. Experts and consumers are waiting for the presence of &quot;dinosaur rookies&quot; - brands possessing abundant investment capital and modern technical infrastructure to create a breakthrough for the potential segment.

Upcycling: Does the future of the beauty industry have room for recycled cosmetics?

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