The stars of the new campaign are all at the top of their profession, where they excel not only in their professionalism but also in not adapting to traditional standards or limiting their creativity, much like in the Pasha de Cartier.
Arnaud Carrez, Director of International Marketing and Communication at Cartier International, says about them: "Since its launch in the 1980s, the Pasha watch has embodied a certain idea of success, directly linked to its extroverted design, power and graphic non-conformism. It is as edgy as ever and in tune with today's new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connections, multidisciplinary talents and generosity".
This vision is shared by a new generation of unique young talents such as actors Maisie Williams and Rami Malek, influencer and artist Troye Sivan, Willow Smith and Chinese singer Jackson Wang. That's why Cartier has now brought these young, unique personalities together.
This year, this icon not only celebrates its return, but also its 35th birthday. The watch was first launched in 1985 and is one of the brand's greatest successes. It was created by Gerald Genta, who skilfully combined the Vendome plugs designed and patented by Louis Cartier in 1934 with a round case and a striking canteen crown. The result is a highly expressive watch that has lost none of its appeal to this day.
The latest generation Pasha de Cartier is available in two sizes: 36 mm and 41 mm, in either stainless steel or gold. Both look similar, the only difference being that the 41 mm version has a date window incorporated between the four and five o'clock position. The new model lacks the diver's bezel, which has long been an integral part of pashas, giving it a very clean and powerful appearance, especially when combined with the bold blued sword hands.
The watch is available with a leather strap as well as with a newly designed bracelet. Fortunately, you don't have to choose between these two excellent options, because the new Pasha comes with both. Thanks to the QuickSwitch system, switching between these two options can be done easily at home.
Another great new feature is the possibility to personalize your Pasha by making a small engraving under the crown phalanx. Bothsizes are driven by the calibre 1847MC, an automatic movement.