Business

The bag bugs are going on!

Fendi launches its new Bag Bug Charms and with them an interactive social media campaign

From today until the 4th of August, the Italian fashion house will be showcasing a series of interactive stories on its Instagram and Snapchat channels, featuring fluffy bag bug charms and matching Fendi bags .

Thanks to the interactive character of the campaign, all Fendi fans can animate their bag bugs themselves and merge them with the latest bag collection. The interactive stories use the innovative "Tap" feature, which allows users to "tapping" the screen to put the bag tag in the next scene.

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